PRIDE MARCHES ON

T-Mobile were proud sponsors of the WorldPride parade in 2019 and were ready to do it again in 2020, but COVID-19 had other plans. My team worked on the proactive creation of a virtual campaign that would connect the nation for a month-long celebration on social media utilizing augmented reality animations, social stickers and influencers. Because you can cancel an event–but you can’t cancel Pride.